For the web 2.0 aristocracy it is digg.com, youtube or MySpace…

For LM3LABS, those are established, mainstream, and, pretty restricted media.
Why restricted? Because you must be in front of a screen and keyboard to interact… boooh… Just like my grand mother…

No, a New Media is a digital media which inserts into real life.

Imagine that you enter into your favorite shopping center, a virtual dog follows you… it sends message about you, about life, about him, about bargains. You interact. He interacts. "No, not on the right, on the left !". He is you guide while you shop, providing advices, joking with you, playing with other customer’s dog, creating contact between people…

THIS is what we call a new media. Contextual, Interactive, Personal.

ans THIS is what you will soon have in your shopping center next door…