A few weeks ago TV Asahi, one of the largest TV channel in Japan, featured Catchyoo and Ubiq’window in a program focused on the Future of Advertising.
They started analyze what makes us sensitive to advertising: amazement, surprise, and interactivity.
The casting went to Catchyoo and Ubiq’window because they are the perfect examples of those next-gen advertising tools: engaging people in a new relationship with brands and products outside the tiny screen of the PC or mobile.
TV Asahi picked real life examples, shooting Catchyoo installations in Parco shopping centers, one of the largest superstore chain in the world.
On the Ubiq’window side, they selected the Sony-Ericsson installation which associate transparency to touchless interactivity.
In japanese only: