Subaru Russia came to LM3LABS for a unique campaign during Moscow MotorShow.
LM3LABS proposed, developed and installed an integrated system aimed at involving Russian visitors with the Japanese brand.
Two 3DFeel systems track visitors body, add intentionally simple augmented reality content and take pictures when they strike the pause.
With a very intuitive hand gesture, visitors can automatically post their picture on Facebook and are invited to Like!. The result is visible online on Subura Russia Facebook page.
The campaign is current as we write and will last until September 21st. The FaceBook is here.
An iPad version is available on the AppStore.