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Philip Morris Japan currently run a promotion campaign using Augmented Reality.

12 couples of ladies equipped with tablet PCs wander in streets and meet with smokers to present a new Philip Morris product using Augmented Reality.

The augmented reality content is triggered by “markerless” images (there is no big black and white markers but normal pictures) and is scripted to leverage users’ actions: left tilt triggers a specific message while right tilt will trigger an other content. The 3D content uses extended graphic rendering like 3D motion, reflection, glow, etc…

Because of Japanese laws and Philip Morris’ policy only 20+ year old viewers can watch this movie. Please enquire to LM3LABS to get your password (info at lm3labs.com).