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Samsung’s agency Cheil deployed a 3DFeel project at CapitaMalls Asia/West Gate called Lucky Draw.

By introducing her hand into a Lucky Draw box, the shopper can very accurately pilote a hand avatar and try her luck at grabbing virtual stars flying around her hand, win prizes.

It is a worldwide first for both the creation of a virtual Lucky Draw and this high precision hand avatar.

LM3LABS relies on many years of experience in finger tracking to achieve this prowess. LM3LABS reconstructed the hand structure in 3D and modelised the natural inverse chinematics, a work started in 2008 with the Moovaction project and now a library of unique algorithms.

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