The Japanese distribution giant, Ito Yokado, will open a new shopping mall in Osaka on November 29th with Catchyoo Graffiti as a digital signage solution in the main entrance.
The installation is a large circle shaped screen which displays interactive advertising of the brands and shops present in the mall. This configuration is possible thanks to Catchyoo custom shaping feature which lets owners define the interactive shape of their choice (a company logo, etc…).
Visitors will use their body and hands with brands as they enter into the mall.
Ito Yokado outsourced the content management to a company based in Tokyo who remotely manages contents and schedules.
Ito Yokado provides advertising shops with usage statistics on a weekly basis: how many people played with their brand.
This movie was taped before the opening of the mall. The content is not the final one.