In December 2006, the city a Sao Paolo, Brazil, passed a law banning outdoor advertisement. Billboards, company signs, flyers in public places…

The law enters in action these days.
Does it make a better world? We let you judge from Tony de Marco’s Flickr’s stream.

This is nothing surprising for us. Times are changing and it shows that traditional ways to advertize are over. It is a call for smarter advertizing, more focused, more effective, smarter.

Now, the questions are: couldn’t they find a way of the middle ? What is coming next ? Interactive shop windows everywhere  😉 ?

Freightening but very interesting…