It is just a beginning but it shows something. Plasma screens for dynamic signage in New York are hacked by artists who transform them into temporary art works.

Taking a sociologist’s hat, we can interpret it as: "we do not want to be spectators, fed with what you want us to see, we wanna be part of the story".

It is a nothing else for an cry for a "we want something else", for engagement,…for interactivity.