CoverUbiq’window was featured in advertising magazin "Campaign" in an article about innovative advertisement. Ubiq’window attracts advertzers all over the planet because it bridges a gap between digital content and human natural interaction. The question could be :"why not telling about touch panels". Because Ubiq’window is something else. It is more than just a machine, more than a technology. It is a natural trend. A desire to break free from machines, from cables, from hardware. This trend is worldwide and Eastern Europe is no exception.