Acuvue the famous brand of contact lens from Johnson&Johnson kicked off a new interactive campaign last Sunday in Taipei station. The campaign will last 5 weeks.
Epson integrated for them a Ubiq’window 200 to bring interactivity to a 80 inch screen on which visitors can play and win various stuff. And it drives crowds.
Why did Accuvue selected Ubiq’window? Because of the touchless interactivity. Because of the transparency and light-based technology which is closely related to vision.
Epson/Jetprint is a very active player in interactive marketing in Taiwan, pushing advertisers and big brands into new fields where their customers can experience new relationships with their brands.