For many years LM3LABS grow a vision of interactive surfaces: show windows, floors, tables, or objects. This interactivity mixes digital worlds with real life, what some call augmented reality. It is sometimes very difficult to explain our (crystal clear) vision to customers, partners, investors, … even family.

It seems that the most famous IT analyst company, Gartner, decided to help us a bit with their 2008 famous Hype Cycle.

Gartner’s hype cycle analyzes emerging technologies and positions them on 2 axis: 1- How do they attract attention (Visibility or Hype), 2- At what maturity are they ?

In 2008, for the first time, our markets appear on Gartner’s Hype Cycle in the “Surface Computers” and “Augmented Reality”. Surface Computers are nothing else than interactive tables, floors, walls, glass… Our daily bread.

Those 2 technology segments are positioned at the best place: not too emerging, not yet in the Trough of Disillusionment, right before the Hype Peak which is a serious sales driver.

In 2008, LM3LABS is in a leading position on “Surface Computing” and cannot be more ready to ride this beautiful wave announced by Gartner. Still some beautiful years before our market become mainstream (… and low margin!).