Captured lived on location by Mosaic’s AJ, Lewis Hamilton plays with Ubiq’window right before Singapore F1.

After the Tokyo experience (Shizuoka GP in 2007), Hugo Boss tap Ubiq’window again for their promotion at Singapore F1 Grand Prix which will start within 18 days.
Hugo Boss’ storefront will be up for a month and with the use Ubiq’window technology transforms the storefront into an interactive zone which allows the user to find out more about the race through behind-the-scenes clips of the drivers.

The installation made by Mosaic is covered by Marketing- Interactive magazine.

This is a quick movie of last year Tokyo installation: