LM3LABS’ team is delighted to annonce the launch a new Catchyoo FX called “The Koi Pond” (鯉の池 in Japanese).

The Koi Pond FX Pack lets user create multiple combinations of Japanese style interactive environments using ‘Koi’ (carp in Japanese), ‘Kingyo’ (gold fish) as well as seasonable particles like ‘Sakura’ petals, ‘Momiji’ leaves, gorgeous kimono silk and other typical Japanese elements.

Each element of the pack is carefully studied to match the scene to create strong impact and magnificient result.

In Japanese symbolism the koi represents perseverance in adversity and strength of purpose. The strongest koi swims upstream until it reaches the final waterfall, where it vaults into the mists and becomes a water dragon.

Catchyoo does not stop getting richer and richer, providing partners and customers with new opportunities of content creation.

Catchyoo comes today with a new FX: Spread.

Spread lets users be the source of particles irradiating around them.

Creation is made in minutes as Catchyoo is 100% free of Flash, a great technology for web, but very poor when multi-user interactions is necessary.

Here are 2 examples that you can also watch in HD here:

Catchyoo’s library of FX offers the best choice for partners and customers and it is even richer today with the new Magnet FX which lets users create interactive campaigns in minutes. When users enter the interactive space millions of particles come to them. Particles can be modified in shapes, patterns, size, quantity, speed, colors, etc…

As for all Catchyoo FX, it is totally Flash free. Flash is a great technology for web but is not adapted to interactive OOH. It is complex to create, expensive, rigid. Catchyoo’s philosophy is all the opposite so that partners can concentrate on business, not on technology.

Here is a first example of Magnet FX: