LM3LABS launch an innovative Partner Program mixing world-class channel management practices to new technologies. THEBLOG met with LM3 Japan Managing Director Yumiko Misaki to know more about it:
THEBLOG: "Hi Yumiko, the digital signage industry is pretty short-term focused, hectic and volatile, why such a Partner Program?"
For the respect of our customers and best partners. We have developped a model which ranks our partners based on their capabilities in Marketing, Selling, Installing, Maintaining and creating Contents for Catchyoo systems so that end-customers can choose to work with the best of them".
THEBLOG: "what for?"
Yumiko Misaki: "It is very important for all the Catchyoo community to recruit partners who bring the best value to the customer, convey the correct image, install in total security, generate value from the product more than only reselling but also share the same business risks than the Catchyoo people and their families.
THEBLOG:"Some partners may not be happy with this ranking, don’t you think?"
Yumiko Misaki:"This program will help our best partners to sell more easily. At the end, we ask our partners to share the same dedicacy to quality, customer care, value and vision than LM3. It is made in total transparency. Good partners will be happy to receive Stars, poor partners will know what they should improve".
THEBLOG:"Concretely how does it work?"
Yumiko Misaki:"After ranking, our partners will receive individual certificate that they can use on their web sites, mail, brochures etc…".
THE BLOG:"Can’t some indelicates counterfeit the certificates?"
Yumiko Misaki:"They will have hard time. Harder than selling our products! Certificates are protected."
THEBLOG:"How do you do this?"
Yumiko Misaki:"ha, ha, should I tell? Just a hint. We use technologies like encrypted Permalinks and online filigranes. I cannot tell more."
THEBLOG:"How do you reflect the changes, the raising stars and decaying ‘Milky ways’?"
Yumiko Misaki:"All is online. The revision is quarterly, update done in a click".
THEBLOG:"You play the big company, don’t you?"
Yumiko Misaki:"We are very serious. Our people have been trained in multinational companies. The result is that we have the most professional solution on the market today, with innovative business models and marketing. Multinationals like Microsoft buy our solutions and we must be careful about who they meet. It is an end-to-end quality policy. Our distribution Partners are our best asset, we rely on them, we want to help them.".
THEBLOG:"Sounds like a Japanese permanent improvement practice… Yumiko, thank you".