The figures have spoken!

We collected yesterday the figures for the Catchyoo Shop Window installed at Roppongi Crossing in Tokyo. If you followed the story the installation was live on September 14th, 2006 and displayed 3 interactive spots for NTT DoCoMo turning in loop.

• location
• day value in the week- week value in the month etc…

Nojima Denki, a Japanese retails chain of IT poducts has immediately understood Catchyoo’s Media Channel’s value. They also understood what benefit it would bring to their strategic placement at Roppongi in Tokyo for an advertising business.

LM3 installed for them a Caychyoo Shop Window which reacts to people speed, direction and gesture.

Nojima Denki created a media subsidiary company to manage the rent of this space. This company is called Medipon The first customer is NTT DoCoMo (a LM3′s first in many projects…).

The installation is remotely managed from Yokohama, Nojima’s HQ,
using Catchyoo Media Channel’s unique capabilities to deploy and
control remote Catchyoo installation.

The system use Catchyoo’s scheduling capabilities and report with statistics about passing people.

Here is the translation of the Nikkei article which was published on September 16th, in the paper edition.

"Advertising images change according to people’s motion

Nojima Denki at Roppongi Tokyo

Pictures change according to passing people’s motions. This is such an advertising system that has been unveiled at Roppongi Crossing in Tokyo on September 15 (see Picture). It is made from a screen installed on Nojima’s shop, a retail chain of IT products. Infra-red sensors track the direction, speed and motions of passing people in a range of 3 meters from the screen.
Developped by a French start-up, this is the first permanent installation of this kind of system in Japan. The first advertising sponsor is NTT DoCoMo. The advertising content shows moving mobile phones which follow people. Roppongi Crossing has a strong advertising value with about 10 millions passing people per month. " 

This installation perfectly illustrates the business opportuniy opened by Catchyoo Media Channel which enables interactive advertising as a full time business. NTT DoCoMo’s first is not by chance either. It shows that big brands seek interactivity to engage people and "make the difference".

The installation is visible 24/24 at Ropponggi Crossing in front of the famous Almond Cafe and Vodafone/SoftBank shop.

Other coverage from the Japanese Press:

- Yahoo Japan

- ZDNet Japan

- ITMedia

Discussing
with Microsoft people they refered me to the recently launched Live
Search "By the way Nicolas, we launched Live Search yesterday…".
Naturally I type Catchyoo in the search box and find a web site from
Panasonic which covers Catchyoo and Ubiq’window. I never found it with
Google before.
Live Search is cool and better. Microsoft people are cool guys and
Panasonic makes a great job too !!
Pana’s web site (Panasonic distributes Catchyoo and Ubiq’window in Japan).

Also discovered with the new search engine this article on ZDNet Japan on an event jointly made with SGI Japan in last June.

Live Search

BBC publishes an article about the future of advertising : "Technology lets ads get personal". (VIDEO)

• The article starts with the need to be "Ubiquitous", a concept that we grow since 2003 with Ubiq’window.

• fine-tuning of message depending on the time of the day (our note: Catchyoo scheduling and we would had ‘depending on location’ with Catchyoo Media Channel).

• Comment from UK-based Porterscope’s Jame Davies:"We do know that if consumers interact and actually
  get involved with advertising campaigns they are much more likely to
  remember what they’ve come across. A lot of that is due to the psychology of advertising,
  and the fact that by getting people interacting it actually sparks an
  emotional response in the brain as opposed to a purely intellectual
  response."
  (our note: this is the founding idea below Catchyoo).

• An other Tim Philips states:"interactive advertising, where we make an effort to
  actually receive the information, is great because at least it means we
  are interested. It has to be the future of advertising." (our note: sure, but  we must make the difference between active  interactivity (Ubiq’window ) and passive interactivity (Catchyoo) both are complementary).

• Finally the journalist concludes on the need to catch people and get the message across. This is what we work at with the statistic module that can provide advertisers real usage figures and to fine-tune their actions at the minute level.

All this confirms that dynamic signage has already moved to interactive signage and we are at the heart of it.

Ubiq’window was featured in advertising magazin "Campaign" in an article about innovative advertisement. Ubiq’window attracts advertzers all over the planet because it bridges a gap between digital content and human natural interaction. The question could be :"why not telling about touch panels". Because Ubiq’window is something else. It is more than just a machine, more than a technology. It is a natural trend. A desire to break free from machines, from cables, from hardware. This trend is worldwide and Eastern Europe is no exception.

Wednesday Catchyoo was featured by Japanese TV channel TV Tokyo in their World Business Satellite program (WBS). WBS is the most regarded program for presentation of new technologies and solutions in Japan.

We expect the edited movie soon, in the meantime, here are some "making off" cuts.

As Catchyoo grows to version 1.5 it comes with loads of new features that will be described later. In the meantime here is a glimpse of it.

One of Catchyoo’s new FX: Figure that let you draw your own patterns made of your own particles… in seconds.

Catchyoo and Ubiq’window were featured on Singapore Channel 8 this week end. A quick interview of LM3 (NL) and Belinda from Mosaic Solution (our precious local arm in Sing) + explanation of the 2 technologies.

Channel 8 is the leading channel in Singapore. It is a channel in Chinese but we try to get this audiovisual moments to post it here.

LM3 Japan’s managing director Yumiko Misaki explains Catchyoo on IT newspaper Softjinmyaku. (in Japanese only and a longer version on the paper version of this newspaper). When women speak…