On December 17th, Catchyoo started serving the promotion of the World Expo 2010 which will happen in Shanghai, China.

A first Catchyoo Graffiti was deployed in the 300-square-meter hall in Tokyo.

World Expo 2010 will gather most countries from May1st to October 31st, 2010. Shanghai expo’s theme is Better City, Better Life. The Chinese version of the event will be at the dimensions of the country, 10x larger than Japanese Aichi World Expo in 2005.

A few weeks ago TV Asahi, one of the largest TV channel in Japan, featured Catchyoo and Ubiq’window in a program focused on the Future of Advertising.

CNN recently covered AirStrike and the next wave of human-machine interfaces based on touchless technologies.

LM3LABS is a definitive leader in this domain with its stereo vision capabilities applied to museum, showrooms, events and soon on your beloved laptop.

Read the article here.

Captured lived on location by Mosaic’s AJ, Lewis Hamilton plays with Ubiq’window right before Singapore F1.

LM3LABS’ Founder and Managing Director, Nicolas Loeillot, was interviewed last Sunday by Radio France International, the worldwide broadcast of the national radio. He had the opportunity to explain LM3LABS’ vision of a computer vision-based interactive world.

The interview is in French and can be listened to here:

The program can be found on RFI web site.

After the Tokyo experience (Shizuoka GP in 2007), Hugo Boss tap Ubiq’window again for their promotion at Singapore F1 Grand Prix which will start within 18 days.
Hugo Boss’ storefront will be up for a month and with the use Ubiq’window technology transforms the storefront into an interactive zone which allows the user to find out more about the race through behind-the-scenes clips of the drivers.

The installation made by Mosaic is covered by Marketing- Interactive magazine.

This is a quick movie of last year Tokyo installation:

For many years LM3LABS grow a vision of interactive surfaces: show windows, floors, tables, or objects. This interactivity mixes digital worlds with real life, what some call augmented reality. It is sometimes very difficult to explain our (crystal clear) vision to customers, partners, investors, … even family.

It seems that the most famous IT analyst company, Gartner, decided to help us a bit with their 2008 famous Hype Cycle.

Gartner’s hype cycle analyzes emerging technologies and positions them on 2 axis: 1- How do they attract attention (Visibility or Hype), 2- At what maturity are they ?

In 2008, for the first time, our markets appear on Gartner’s Hype Cycle in the “Surface Computers” and “Augmented Reality”. Surface Computers are nothing else than interactive tables, floors, walls, glass… Our daily bread.

Those 2 technology segments are positioned at the best place: not too emerging, not yet in the Trough of Disillusionment, right before the Hype Peak which is a serious sales driver.

In 2008, LM3LABS is in a leading position on “Surface Computing” and cannot be more ready to ride this beautiful wave announced by Gartner. Still some beautiful years before our market become mainstream (… and low margin!).

AirStrike was on air on last June 8 on Nitele (the nickname for Nihon Telebi, the Japanese TV, one of the 2 main national channels in Japan).

Guest stars could experience the free air interactivity of AirStrike.  Despite what you might thing this is a prime time science program. Yes I know, Japan is an other planet…

For those who missed this great piece of TV and those who are abroad, here is a recall.

AirStrike will be presented on Nihon TV (Nitele) on June 7, 8pm JST
as part of the program "The Most Useful School in the World".

This primetime program is aimed at explaining new technologies to Japanese with guest stars as students.
This is one of the best and most popular program in Japan.
The stars were presented AirStrike and they could play with the interactive system.

As
this world is small we were there with interactivity specialist Alvaro
Cassinelli from Tokyo University. He presented an interesting obstacle
detection helmet.
On the picture below we see here LM3’s Yumiko playing with the tool. We had plently of time
talking about user interaction, laser, products, collaboration…

Just to provide some ideas about the ambiance we post some pictures
which will not tell too much about the content… You will have to wait.

Industry analysts comment on the forecast of the Digital Out of Home (OOH) market and they are great despite a general downturn of the worldwide economy.

We will keep some pieces from AKA’s article:

" Advertisers are actively seeking out new forms of media to reach consumers", it is very shy to say this indeed! They are dying for it and this comes from the growing ubiquity of digital content, a trend that LM3LABS anticipated many years ago with the ubiquitous window, ubiq’window.

"Expect to see considerable further development of digital out of home infrastructure" and LM3LABS offer the turn-key solution for this with Catchyoo Media Channel. Today.

LM3LABS’ growth outpaces by far the growth of the market.

This is  due to :
- LM3LABS position on the Interactive OOH market. A sub-segment from the Digital OOH segment which leverage both the online and offline markets.
- LM3LABS strategically positioned on fast growth markets: China, South East Asia, India where growth is in the 3 digit mark.

Partners, we are on the right flight…

(Photo : a F18 passing the sound wall.  Credit :
Ensign John Gay, USS Constellation, US Navy)