Holography is a visual trick which lets viewer think they are in front of a 3D object in front of them.
Questioning the reality of holograms is questioning the reality of life “a la” matrix. A philosophical debate.

Different holographic solutions where presented and explained at a Tokyo Interaction Center event.

Whatever technology is used to create holographic images, non interactive images or animations are extremely boring and rarely engaging.

Interacting with light is a tricky issue as there is nothing to touch and placing devices like a mouse or a trackpad “killes” the effect.

Finally the best is to interact is tracking finger pointing at the hologram.

AirStrike is the perfect tool for achieving this goal.

Here is a simulation showing the association between a “dreamoc” holographic system (but there are other manufacturers, and we would be happy to collaborate with them) and AirStrike. A real object is on display. Holographic contents appear around the object and propose menu to the viewer who “clicks” it. The content can be stereoscopique adding more to the 3D effect.

Applications are numerous in retail and museums.

Here is an example designed for a luxury watch maker. The visitor points at a real watch on display in the glass case. Holographic contents appears around the selected watch.

Holography can be larger scale.

In the below example, a system similar to “Vizoo” is used to create the holographic effect which separates the viewer from the artifact.

AirStrike lets the visitor get augmented information according to where he points toward the artifact’s details.

Panasonic started a European roadshow series to promote their 3D sensor in association with LM3LABS’ 3DFeel full body tracking middleware.

The second application delivered to Panasonic is a Flight Race game where users use hands, gestures and body to pilote their plane into scoring rings.

The game targets digital signage professionals as it dynamically embed in-game advertising.

It is 100% built for Panasonic sensor and can be customized to various sponsors.

LM3LABS unveils a 3D browser using 3DFeel body tracking in preparation to London 2012 Olympic Games.

The browser architecture devides the content browsing experience into a central rotation menu and related contents on a 4 peripheral spheres.

3DFeel identifies users (multiple), and tracks their hands (both) and associated gestures in space.

The browser also introduces the notion of “psychological space” (perceived space is not the real space) in order to compensate human mistakes.

The browser aims at serving the Digital Signage market as it allows browsing of:

- web pages

- images

- movies

- 3D objects

- RSS feeds

The 3D environment brings significant value as it matches a natural understanding of the world by human beings.

More information about 3DFeel on 3DFeel.net

Panasonic distributes Catchyoo for many years now. They recently published a case study about their use of Catchyoo in association with their own video-projection products.
This case study focuses on a precise installation in Kyushu, the Southern island of Japan.

It is an excellent explanation about the value of the product to the final user and installation details.
The case study is on this page or can be downloaded as a PDF.

Please also check this Press Release in Japanese from Panasonic about the Hakata JR station installation. Hakata is the latest station of Japanese bullet train Shinkansen.

Pictures are copyright Panasonic Systems Solutions Japan.

Singapore-based Grain&Pixel has made a beautiful integration of AirStrike for Dior.

A larger than natural book is projected from top. AirStrike is installed on top and tracks gestures of users who can turn virtual pages of the book.

On July 23rd, LM3LABS hosted the Tokyo Interaction Center, aka TinC.

Pictures can be seen on http://bit.ly/bnJ0FG

Among guests, Tokuda-san a PhD candidate from University of Tokyo specialized in holographic 3D screens. He presented a small model of his research. We helped him to illustrate the application of his work to the “commercial” world and this the result.

A ring of very light mist mixed with fragrange is pulsed in a shop while a projector synchronize images with the ring size, dimension, speed, density in order to create a 3D effect to viewer under the “cloud”.

3D visualizations simply look like coming to the visitors. When the cloud reach the viewer it caries a fresh fragrange

Tokuda-san interview, in Japanese, can be seen on TinC’s YouTube Page: http://www.youtube.com/watch?v=WrkxmrHnVnQ

Philip Morris Japan currently run a promotion campaign using Augmented Reality.

12 couples of ladies equipped with tablet PCs wander in streets and meet with smokers to present a new Philip Morris product using Augmented Reality.

The augmented reality content is triggered by “markerless” images (there is no big black and white markers but normal pictures) and is scripted to leverage users’ actions: left tilt triggers a specific message while right tilt will trigger an other content. The 3D content uses extended graphic rendering like 3D motion, reflection, glow, etc…

Because of Japanese laws and Philip Morris’ policy only 20+ year old viewers can watch this movie. Please enquire to LM3LABS to get your password (info at lm3labs.com).

We illustrate a simple solution to deploy for events and exhibitions.

AirStrike sensor is seamlessly installed inside the booth itself and only a narrow cleft allows the “eye contact” between the stereo vision cameras and the pointing fingers.

This installation lets visitors interact with a distant screen by simply pointing in the air toward the screen.
Exhibitors can use larger, higher quality screens which will be more visible to crowds, and will remain unharmed from them.
Despite the “invisible technology”, the touchless interaction is highly attractive by itself.

AirStrike’s precision allows virtually any type of content from picture browsing to hyperlink clicks, from web sites to 3D object handling.

This configuration is so easy to deploy that it can also fit museums, digital signage or retail shops.

Insurance giant Aviva made noise in Singapore with their “Create the future you want.” campaign based on ubiq’window 200.

The monumental Out-of-Home campaign lets visitors design their ideal life which is displayed in real time on the front of Vivo City building.

Cameras inside the touchless kiosks also record users real-time thru the interactive surface.

Please enjoy it in full screen as it is an HD movie.

LM3LABS launch a series of innovative multimedia content distribution kiosks based on free-air interactivity AirStrike and touchless Ubiq’window.