LM3LABS and French Augmented Reality leader Total Immersion decided to go together after the Japanese and South East Asian markets.

Integrated solutions will let customers get LM3LABS’ touchless technologies like AirStrike or Ubiq’window, with Total Immersion’s augmented reality software.

The joint strategy targets Events, Interactive kiosks and online-offline publishing.

A recent Ubiq’window installation in Sapporo, Japan, made by local partner Reactor.cmc.
A well rounded street furniture for OOH advertising which leverage big size, touchless (natural and fast gestures) and millimeter-grade precision.

A few weeks ago TV Asahi, one of the largest TV channel in Japan, featured Catchyoo and Ubiq’window in a program focused on the Future of Advertising.

Captured lived on location by Mosaic’s AJ, Lewis Hamilton plays with Ubiq’window right before Singapore F1.

LM3LABS’ Founder and Managing Director, Nicolas Loeillot, was interviewed last Sunday by Radio France International, the worldwide broadcast of the national radio. He had the opportunity to explain LM3LABS’ vision of a computer vision-based interactive world.

The interview is in French and can be listened to here:

The program can be found on RFI web site.

After the Tokyo experience (Shizuoka GP in 2007), Hugo Boss tap Ubiq’window again for their promotion at Singapore F1 Grand Prix which will start within 18 days.
Hugo Boss’ storefront will be up for a month and with the use Ubiq’window technology transforms the storefront into an interactive zone which allows the user to find out more about the race through behind-the-scenes clips of the drivers.

The installation made by Mosaic is covered by Marketing- Interactive magazine.

This is a quick movie of last year Tokyo installation:

Samsung Omnia’s launch campaign, ignited in Singapore, is a real hit and now expands to other countries in the region.

Here is how it looks in Jakarta, Indonesia. Users can use the touchscreen features of the phone or call special contents via the printed buttons on sides as Ubiq’window brings interactivity to non-digital elements as to any kind of digital screens.

Simulating the real feeling of the phone would have been impossible with a touch panel technology as sizes are significantly increased. Only a touchless technology could simulate the real user feeling.

For many years LM3LABS grow a vision of interactive surfaces: show windows, floors, tables, or objects. This interactivity mixes digital worlds with real life, what some call augmented reality. It is sometimes very difficult to explain our (crystal clear) vision to customers, partners, investors, … even family.

It seems that the most famous IT analyst company, Gartner, decided to help us a bit with their 2008 famous Hype Cycle.

Gartner’s hype cycle analyzes emerging technologies and positions them on 2 axis: 1- How do they attract attention (Visibility or Hype), 2- At what maturity are they ?

In 2008, for the first time, our markets appear on Gartner’s Hype Cycle in the “Surface Computers” and “Augmented Reality”. Surface Computers are nothing else than interactive tables, floors, walls, glass… Our daily bread.

Those 2 technology segments are positioned at the best place: not too emerging, not yet in the Trough of Disillusionment, right before the Hype Peak which is a serious sales driver.

In 2008, LM3LABS is in a leading position on “Surface Computing” and cannot be more ready to ride this beautiful wave announced by Gartner. Still some beautiful years before our market become mainstream (… and low margin!).

Catchyoo’s library of FX offers the best choice for partners and customers and it is even richer today with the new Magnet FX which lets users create interactive campaigns in minutes. When users enter the interactive space millions of particles come to them. Particles can be modified in shapes, patterns, size, quantity, speed, colors, etc…

As for all Catchyoo FX, it is totally Flash free. Flash is a great technology for web but is not adapted to interactive OOH. It is complex to create, expensive, rigid. Catchyoo’s philosophy is all the opposite so that partners can concentrate on business, not on technology.

Here is a first example of Magnet FX:

in collaboration with LM3LABS’ Beijing distributor.