Smoking in Japan is not a small thing. Investments in Tobacco advertisement are huge. It is the war of brands.

Last week, Kent (a B.A.T. brand) created a entirely new smoking area cabin on a busy Japanese highway service area.

Inside, Catchyoo iTables and Catchyoo Playground let smokers spend entertaining time while sacrifying to their addiction. The result is beautiful. Additional pictures are in Catchyoo’s Photo Album.
B.A.T. will renew the experience on December 15^th in Ginza as part of a first event out of a series for 2007.

Contact distributor Koyo Industries for more information about Catchyoo integrations for B.A.T.

Without going too far back on what LM3LABS has done in the last 3 years, it is important to present Catchyoo’s applications. Here is the Catchyoo table installed in the showroom in Omotesando/Aoyama (always in Tokyo).