An other new FX is added to Catchyoo’s library this week: SWEEP.
Sweep is a special FX which create a wet aspect on pictures and movies sending drops according to people motions. It is particularly designed as a Catchyoo Graffiti FX for interactive walls in parties and clubs.
Catchyoo FX library, and Sweep is from the same vein, lets Catchyoo owners create content in minutes, development free, Flash free and… hassle free.
Computer vision technologies, interactivity, are not limited to advertising for big brands and making of the dynamic signage a viable industry.
Computer vision also enters strongly into the realm of museums.
Transparency, touchless, natural interaction with exhibits, contextual digital environment are key factors to improve museums’ relationship with their public.
Interactive tables, interactive walls, immersive floors, plain objects which become multimedia tools,… all those are possible with computer vision technologies from LM3LABS.
LM3LABS is a pioneer and leader in this domain with reference like Le Louvre.
Mobile operator and Telefonica branch, O2, deploys a leading edge interactive out-of-home
campaign in Singapore in association with JCDecaux, TEQUILA/Singapore
and based on Catchyoo Graffiti.
Catchyoo Graffiti, a large
interactive projection on the wall, brings interactivity to a wall and
engages every passers-by, inviting them to play with the surreal
patterns and changing colors of the products.
"Through our
media partners, JCDecaux and CitylinkMall, we believe we have a
showcase that paves the way in terms of positioning a premium product
on a large interactive canvas. I believe it will go a long way in
raising O2′s profile by reaching our desired target audience in
Singapore" tells Sanjay Sabnani, VP of Brand and Marketing, O2 Asia Pacific and Middle East.
Sabnani
attributes the success of the campaign to the close partnership between
various suppliers, agencies and O2 to deliver the best solution across
media, creative, production and execution. Catchyoo Graffiti was
integrated by Mosaic Solutions.
"I am very pleased by the results and how well it has resonated with the target audience." says Sabnani.
This interactive advertising campaign can be seen at CityLinkMall.
Last Friday, June 8, was Cartier’s Love Day in Tokyo but also in Paris, New York (where was presented Monument to Smile), Shanghai and Moscow.
In Tokyo, the Love Day happened at famous restaurant Joel Robuchon‘s Chateau in Ebisu, Tokyo.
Cartier welcomed Japan top VIPs.
Jane Birkin, the
English singer and actress who live in France, Ebizo Ichikawa, the
most famous Kabuki theater actor in Japan as well as famous Japanese
composer Sakamoto’s daughter, Miyu Sakamoto, were among the guest stars.
LM3LABS brought amazing interactive technologies to the 2 floors of the event.
On the first floor, LM3LABS equipped 6 plasma screens bringing together on the same screen Catchyoo and Ubiq’window for maximum impact. Each screen was presenting an "Ambassador" of a charity organization.
On the second floor, LM3LABS brought 2 monumental holographic screens equipped with Ubiq’window 200. The effect was completely magic as guest could use they finger to interact with Cartier’s new web and mobile web sites who were like suspended in the air.
This is an unmounted footage of the event. LM3LABS will produce an edited version in the next days.
LM3LABS was delighted to participate to such a prestigious worldwide event.
Die Hard 4.0 was launched in Osaka with Catchyoo Graffiti in theaters of the city.
Catchyoo Graffiti gives interactivity to walls and large vertical surfaces. People could discover some of the best moments of the movie but passing by the interactive walls.
Such operation are possible with minimum development thanks to Catchyoo user-friendly content creation interface.
LM3LABS launch 2 new online .TV channels to better serve their partners in their sales actions and provide a more complete view about the products and implementations.
Catchyoo.TV and Ubiqwindow.TV are fully loaded with movies showing the solutions in action. They play as a single repository library for movie complementing web sites and blogs.
If one images is worth 7000 words, movie are 30 images per seconds… we let you do the math…
The Japanese distribution giant, Ito Yokado, will open a new shopping mall in Osaka on November 29th with Catchyoo Graffiti as a digital signage solution in the main entrance.
The installation is a large circle shaped screen which displays interactive advertising of the brands and shops present in the mall. This configuration is possible thanks to Catchyoo custom shaping feature which lets owners define the interactive shape of their choice (a company logo, etc…).
Visitors will use their body and hands with brands as they enter into the mall.
Ito Yokado outsourced the content management to a company based in Tokyo who remotely manages contents and schedules.
Ito Yokado provides advertising shops with usage statistics on a weekly basis: how many people played with their brand.
This movie was taped before the opening of the mall. The content is not the final one.
On last May 1st, Catchyoo Graffiti was used by candy brand Pinky Monkey. Catchyoo Graffiti gave interactivity to a 4×3 meter wall where guests could play different games by moving their body. The final result is very interesting for users as they swim into a large interactive space. It is very immersive.
Similar projects can be deployed in public place for interactive advertizing. LM3LABS had requests for subway corridors… to be posted soon.
This precise project was brought by Catchyoo’s distributor Generation Create.
