Catchyoo in Spanish…
Whatever the language and location, kids speak the same language on Catchyoo.

This is a very good example of Offline advertising meeting Online advertising to improve brand awareness.

On last September 1st, Chanel launched a new web site http://www.mademoiselle-forever.com with a buzz strategy relying on events in 5 world capitals (Paris, London, Hong-Kong, Tokyo and New York) and a blog buzz campaign.

In each city Chanel Boutique’ show windows were brougt interactive with Catchyoo Graffiti. At the same time ambulant video-projection was made in the cities, displaying messages about the brand.

In Ginza

In Hong Kong and Paris

Offline advertising has little reach when treated separately. Online advertising’s power is not so strong for brand who are not targeting “geeks”. The right alchemy is to mix both.

You can participate to the Buzz too by embedding this Chanel banner on your blog or web site:

Here is the page to get the HTML code. And once again, visit Chanel’s Mademoiselle Forever site for more images: www.mademoiselle-forever.com.

Kuala Lumpur prestigious Craft Complex equips with Catchyoo and Ubiq’window AirStrike thanks to KL-based Alternative Advertisement.

Ubiq’window AirStrike lets visitors interact with a large screen very naturally, moving their hand in the air.

The design is inspired from NTT installation in Tokyo, the first open air interactivity solution aimed at mass market.

A similar installation was also deployed at Singapore’s Science Center.

It was early this month in Bangkok, Thailand.

The event celebrated both the 50th Anniversary of the famous Speedmaster, the Moonwatch, the one which went to the moon.
Catchyoo, with a 30 square meters surface, provided the impression of
walking on the moon and was associated to 4 educational interactive
windows triggered by the floor and telling the watch history, the moon
odyssey, Nasa and Soyuz anecdotes and presenting the range of products.

This is the report from Emotion the agency in charge of the event.

“That’s one small step on Catchyoo, one giant leap for mankind“ 

Japanese shopping centers giant Parco starts the deployment of multiple Catchyoo
Media Spaces throughout Japan with a first deployment in Shibuya the
busiest landmark in Tokyo.

Parco plans to use Catchyoo, and
Catchyoo Media Channel to rent the interactive spaces to advertisers in
20 of their super stores in Japan.

Who is Parco in Japan?

Parco Co., Ltd. a
division od Seibu operates
shopping centers. The operations are carried out through Shopping
center, Specialty stores, Interior design works and other stores. The
Shopping center division deals with development, operation
and management of shopping centers. The Specialty stores sell clothes,
CDs and sundry goods. It is also involved in operation of restaurants.
The Interior design division designs and maintains buildings. The Other
division provides internet related information and also hotels.

What is a Catchyoo Media Space?

A Catchyoo Media Space is an interactive network solution based on Catchyoo.
Dedicated
to advertising Catchyoo Media Spaces let operators like Parco change
the content on a daily basis, with precise scheduling wherever the
systems are installed in Japan (…and in the world).
Catchyoo Media
Spaces are possible thanks to Catchyoo Media Channel a zero hassle networking
solution which manages deployment of interactive campaigns, thru the
internet in total security.

How do they make money?

The
business model is pretty straight forward: catching, attracting passing people who
play with the advertising for an average of 5 mn, a record in the
advertising industry.
Because of this attractivity, Parco has no difficulty in finding sponsors.
Thanks
to Catchyoo’s interface, campaigns are created in minutes, at virtually
no cost. It lets Parco change campaigns by themselves, without any
Flash (…or worst!) development. Parco can accommodate any customer
request, adapt to seasons, commercial operations, and other events.

Why did they choose Catchyoo?

Leader working with Leader. More
FX than others, easier to use, low price, fast content creation, lower
cost per campaign, easier management, best of breed scheduling system,
graphical statistics, zero networking Installation, robust, stable,…
professional solution. Enough said?

Why starting from Shibuya?

Parco is a favorite haunt of Japanese 20- and 30-somethings. The Shibuya branch, with many buildings, is jam-packed
with stylish Japanese clothing, as well as CDs, books, beauty products
and food.
Shibuya is where fashion starts in Japan.

Images, movies and press releases will be published shortly.

2 large Catchyoo are deployed in Tokyo Dome for the FACE (Forever Asian star Culture Expo) event. FACE is a 1 month event about Korean TV and music stars and TV soap opera programs.

Korean TV stars are extremely trendy in Japan as they have hundreds of thousands of fans all over Japan.

Stars like Ha, Ji Won will be there playing with Catchyoo.

The event opens on August 1st, until August 20th.

What? … the iPhone launch of course.

No we will not.

A few months ago we created this ad fro iPhone and it had a pretty nice coverage on the net.
Some figures:
- Blogs posting this video: about 400.
- Dailymotion: about 7500 views
- Youtube: arghh… not posted there!

Here it is again…

As promised, the mounted movie of Cartier LOVE charity event in Tokyo.