We have the pleasure to welcome Crystal Lee (Yi Lee Sujnng) as LM3′s new Business Development Manager for Japan, Korea and Taiwan. Based in Tokyo, Crystal will contribute to LM3′s growth on those markets thanks to localized support in Korean, Japanese and Chinese.

Her first mission at LM3 was to supervise a shooting for TVAsahi, a major TV channel in Japan. The program about “The Future of Advertising” will be broadcast on TVAsahi on August 31st at 8pm JST and will show Catchyoo and Ubiq’window in action as next generation tools for advertisers. The shooting happened at Catchyoo Media Channel spots in Tokyo.

Crystal, a Korean citizen, holds an MBA from Toyama National University, Japan, and brings her past experience in electronic products business development acquired in Taiwan.

Crystal, you have the mike:

“안녕하세요, 한국, 중국, 일본 , 대만 시장을 담당하게 되었습니다. Catchyoo,Ubiq’window 와 같은  유닉하고 재미있는 제품을  한국에 소개하게 되어 기쁩니다.

你好，我是負責韓國,日本,中國,台灣市場的crystal lee.很高興有機會與您分享與Catchyoo,Ubiq’window一樣獨創、有趣的產品”

As we celebrate the 2 years of our Catchyoo blog, as we take new promising directions at LM3LABS, we hire new people, we prepare new amazing products, it was time to re-align our blogging strategy too.

The new blog is designed to reflect the innovation spirit carried by LM3LABS for the last 5 years. The LM3LABS blog is more product neutral, covering all products while leaving room to the future products and corporate and business news.

Simpler, wider, it leaves space to video in hi-quality and to better graphics.

Visitors have direct access to the products, solutions or corporate sites with visible buttons. They can also easily contact LM3LABS thru a form which integrates into LM3LABS business flow.

RSS subscription has never been so easy. Please subscribe to stay tuned!

Also please change your bookmarks as the Catchyoo blog will disappear on August 8th and no more posting will be made on it.

Welcome to a new Era !

After all those years on the market we have the feeling that our market has never been so agitated.

Small players appear everyday, large companies announce in media products that will never be launched before 5 years (if launched).

All this is good sign because it means the market is super dynamic, investors and large companies consider it is a piece of the future, and at the end, all this agitation frees us from “educating” the market, what we have done in the last 5 years, patiently.

Now, one must keep minds clear about who is who, who comes from where and who has done what.

Many companies discover us with technologies like AirStrike and for them we are an other hit maker on Youtube.

So, we thought it was time to put on a single page the list of the customers we have served in the last 5 years. They are happy customers who trust us for supplying Wow!, Robust, Manageable, Cost-effective interactive solutions.

Those customers also trust us because they see the future with LM3LABS, our hard work and the great people we have kept in our eco-systems (for information, the rogue partners are gone to competition).

This list is actually pretty impressive in both quantity and quality.

So, just compare… and think long term: who will be here is 5 years from now, who will be gone with the winter wind. references.lm3labs.com

Industry analysts comment on the forecast of the Digital Out of Home (OOH) market and they are great despite a general downturn of the worldwide economy.

We will keep some pieces from AKA’s article:

" Advertisers are actively seeking out new forms of media to reach consumers", it is very shy to say this indeed! They are dying for it and this comes from the growing ubiquity of digital content, a trend that LM3LABS anticipated many years ago with the ubiquitous window, ubiq’window.

"Expect to see considerable further development of digital out of home infrastructure" and LM3LABS offer the turn-key solution for this with Catchyoo Media Channel. Today.

LM3LABS’ growth outpaces by far the growth of the market.

This is  due to :
- LM3LABS position on the Interactive OOH market. A sub-segment from the Digital OOH segment which leverage both the online and offline markets.
- LM3LABS strategically positioned on fast growth markets: China, South East Asia, India where growth is in the 3 digit mark.

Partners, we are on the right flight…

(Photo : a F18 passing the sound wall.  Credit :
Ensign John Gay, USS Constellation, US Navy)

LM3LABS inaugurate a series of vertical market micro-sites with Interactive Solutions for Museums. http://museum.lm3labs.com

This museum and culture centers-oriented micro-site lets culture business professionals get a view on LM3LABS’ solutions for their domain.

LM3LABS focus on movies and images as well as quick contact form so that visitors can immediately find the right solution and the right local partner for their needs.

Other vertical micro-sites will follow for different vertical markets.

Nicolas Loeillot, Managing Director of LM3LABS, will present at Asia Outdoor Advertising (AOA) 2007 in Singapore on October 24th-26th, 2007.

He will talk about the Future of Outdoor Advertising which is, as you can guess, not only digital but interactive.

AOA is the most comprehensive event in this precise domain in Asia which all markets in Asia and Australia with exhibitors like JCDecaux or ClearChannel.

Aside the presentation, Catchyoo will be presented by Singapore Mass  Rapid Transit (SMRT) on their booth and in collaboration with Mosaic Solutions, demonstrating interactive signage application to public transportation environments.

The presentation slides will be posted right after the event so that they can benefit all of us in our communication about our vision of this industry.

LM3LABS.com web site comes with a new, simple and direct look.

This new design is aimed at reflecting LM3LABS’ position as a  reference on the computer vision interactivity market. It also reflects our culture and philosophy: simple, transparent, and quality-oriented.

Multilingual like our team, the site comes today in English and Japanese. It will come in Chinese, Russian and French flavors soon.

It also integrates RSS technologies so that customers, partners and investors remain informed about latest good news.

Products are still treated in separate web sites, giving partners the flexibility to use those sites more independently.

Bookmark it now: www.lm3labs.com

Catchyoo continue to expend worldwide.

Catchyoo is currently deployed in Mexico in many shopping centers.
Why in Mexico as our main competition is in North America?
The reason is deep into the Catchyoo concept. Catchyoo lets partner companies to create ad campaign in minutes while the competition needs weeks of costly development for campaigns which are, by definition, restricted to top end companies.

At USD 10.000 per campaign our competition makes the business not sustainable to regular partners.
With Catchyoo they can maximize their margin by proposing campaign at a new type of customers, with lower budget but faster decision cycles.

“Bring Advertising to the People !!”… sounds like a South American revolution slogan.

A recent study from US analysts PQ Media takes a closer look at Catchyoo market (in the US) and it confirm that we are at the right place at the time with the right weapons.

MediaPost makes an analysis of the survey.

Here it is in a nutshell:

- Alternative
out-of-home advertising (AOOH, Catchyoo’s market) is one of the fastest-growing segments of the
media industry, expanding at double-digit rates every year from 2001 to
2006 and posting compound annual growth of +22.6%.
- Advertising growth: +6% which includes OOH: +10.6% which includes AOOH (our sergment!): +27% (USA)
- Within AOOH: Ambient advertising, also called place-based media (more precisely Catchyoo) increased 14.1% in
2006 to $446.4 million (USA only).

By experiencewe know that North America is 30% of WW market. So those figs are probably true too for Asia-Pac and EMEA.

What is identified as drivers (in comparaison to traditional advertising) ? Analysts answer:

• "The perception among advertisers that these media provide high
  engagement, targeting options, proximity to point-of-sale, measurable
  impact and cost effectiveness
• Exposure to and recall of these media growing as Americans spend
  more time commuting to work, walking in urban areas, waiting in transit
  hubs, and shopping at retail outlets
• Research suggesting that the vast majority of consumers view
  alternative out-of-home media as favorable and educational
• New technology enabling companies to launch digital advertising
  platforms that generate higher revenues than the conventional formats
  they replace".

PQ Media concluded that, "Americans spend twice as much time outside their
homes and workplaces today than they did just a few decades ago…
Digital technology and creative positioning enable alternative
out-of-home media to stay in tune with today’s fragmented and
fast-paced consumer market"

We are on the right wagon! …and we might lead it.

FY2006 books are closed. LM3 multiplied its turnover by 5 over the year
2006. This is not nothing, this is just called "fast growth". And some
could call it an outstanding performance considering it was done without
any external investors. It is pure, sound, robust growth from sales.

LM3 has gained a unique position on the
interactive out-of-home marketing market and relies on selected partners to bring
best solutions to leading customers.

2007 is a very strong year
too. LM3 recruited new partners, and opens new markets like Russia,
India, Korea, Brazil, new regions in China… In addition, Catchyoo (who joined
the portfolio at mid year) is now on fast tracks, Catchyoo Media
Channel business is starting in many countries, new products and
services are in preparation to better answer our partners and
customers’ needs.

Thanks to all of you who trusted us, you have intuition.