LM3LABS and French Augmented Reality leader Total Immersion decided to go together after the Japanese and South East Asian markets.

Integrated solutions will let customers get LM3LABS’ touchless technologies like AirStrike or Ubiq’window, with Total Immersion’s augmented reality software.

The joint strategy targets Events, Interactive kiosks and online-offline publishing.

A few weeks ago TV Asahi, one of the largest TV channel in Japan, featured Catchyoo and Ubiq’window in a program focused on the Future of Advertising.

LM3LABS’ Founder and Managing Director, Nicolas Loeillot, was interviewed last Sunday by Radio France International, the worldwide broadcast of the national radio. He had the opportunity to explain LM3LABS’ vision of a computer vision-based interactive world.

The interview is in French and can be listened to here:

The program can be found on RFI web site.

For many years LM3LABS grow a vision of interactive surfaces: show windows, floors, tables, or objects. This interactivity mixes digital worlds with real life, what some call augmented reality. It is sometimes very difficult to explain our (crystal clear) vision to customers, partners, investors, … even family.

It seems that the most famous IT analyst company, Gartner, decided to help us a bit with their 2008 famous Hype Cycle.

Gartner’s hype cycle analyzes emerging technologies and positions them on 2 axis: 1- How do they attract attention (Visibility or Hype), 2- At what maturity are they ?

In 2008, for the first time, our markets appear on Gartner’s Hype Cycle in the “Surface Computers” and “Augmented Reality”. Surface Computers are nothing else than interactive tables, floors, walls, glass… Our daily bread.

Those 2 technology segments are positioned at the best place: not too emerging, not yet in the Trough of Disillusionment, right before the Hype Peak which is a serious sales driver.

In 2008, LM3LABS is in a leading position on “Surface Computing” and cannot be more ready to ride this beautiful wave announced by Gartner. Still some beautiful years before our market become mainstream (… and low margin!).

We have the pleasure to welcome Crystal Lee (Yi Lee Sujnng) as LM3’s new Business Development Manager for Japan, Korea and Taiwan. Based in Tokyo, Crystal will contribute to LM3’s growth on those markets thanks to localized support in Korean, Japanese and Chinese.

Her first mission at LM3 was to supervise a shooting for TVAsahi, a major TV channel in Japan. The program about “The Future of Advertising” will be broadcast on TVAsahi on August 31st at 8pm JST and will show Catchyoo and Ubiq’window in action as next generation tools for advertisers. The shooting happened at Catchyoo Media Channel spots in Tokyo.

Crystal, a Korean citizen, holds an MBA from Toyama National University, Japan, and brings her past experience in electronic products business development acquired in Taiwan.

Crystal, you have the mike:

“안녕하세요, 한국, 중국, 일본 , 대만 시장을 담당하게 되었습니다. Catchyoo,Ubiq’window 와 같은  유닉하고 재미있는 제품을  한국에 소개하게 되어 기쁩니다.

你好，我是負責韓國,日本,中國,台灣市場的crystal lee.很高興有機會與您分享與Catchyoo,Ubiq’window一樣獨創、有趣的產品”

As we celebrate the 2 years of our Catchyoo blog, as we take new promising directions at LM3LABS, we hire new people, we prepare new amazing products, it was time to re-align our blogging strategy too.

The new blog is designed to reflect the innovation spirit carried by LM3LABS for the last 5 years. The LM3LABS blog is more product neutral, covering all products while leaving room to the future products and corporate and business news.

Simpler, wider, it leaves space to video in hi-quality and to better graphics.

Visitors have direct access to the products, solutions or corporate sites with visible buttons. They can also easily contact LM3LABS thru a form which integrates into LM3LABS business flow.

RSS subscription has never been so easy. Please subscribe to stay tuned!

Also please change your bookmarks as the Catchyoo blog will disappear on August 8th and no more posting will be made on it.

Welcome to a new Era !

After all those years on the market we have the feeling that our market has never been so agitated.

Small players appear everyday, large companies announce in media products that will never be launched before 5 years (if launched).

All this is good sign because it means the market is super dynamic, investors and large companies consider it is a piece of the future, and at the end, all this agitation frees us from “educating” the market, what we have done in the last 5 years, patiently.

Now, one must keep minds clear about who is who, who comes from where and who has done what.

Many companies discover us with technologies like AirStrike and for them we are an other hit maker on Youtube.

So, we thought it was time to put on a single page the list of the customers we have served in the last 5 years. They are happy customers who trust us for supplying Wow!, Robust, Manageable, Cost-effective interactive solutions.

Those customers also trust us because they see the future with LM3LABS, our hard work and the great people we have kept in our eco-systems (for information, the rogue partners are gone to competition).

This list is actually pretty impressive in both quantity and quality.

So, just compare… and think long term: who will be here is 5 years from now, who will be gone with the winter wind. references.lm3labs.com

Industry analysts comment on the forecast of the Digital Out of Home (OOH) market and they are great despite a general downturn of the worldwide economy.

We will keep some pieces from AKA’s article:

" Advertisers are actively seeking out new forms of media to reach consumers", it is very shy to say this indeed! They are dying for it and this comes from the growing ubiquity of digital content, a trend that LM3LABS anticipated many years ago with the ubiquitous window, ubiq’window.

"Expect to see considerable further development of digital out of home infrastructure" and LM3LABS offer the turn-key solution for this with Catchyoo Media Channel. Today.

LM3LABS’ growth outpaces by far the growth of the market.

This is  due to :
- LM3LABS position on the Interactive OOH market. A sub-segment from the Digital OOH segment which leverage both the online and offline markets.
- LM3LABS strategically positioned on fast growth markets: China, South East Asia, India where growth is in the 3 digit mark.

Partners, we are on the right flight…

(Photo : a F18 passing the sound wall.  Credit :
Ensign John Gay, USS Constellation, US Navy)

LM3LABS inaugurate a series of vertical market micro-sites with Interactive Solutions for Museums. http://museum.lm3labs.com

This museum and culture centers-oriented micro-site lets culture business professionals get a view on LM3LABS’ solutions for their domain.

LM3LABS focus on movies and images as well as quick contact form so that visitors can immediately find the right solution and the right local partner for their needs.

Other vertical micro-sites will follow for different vertical markets.

Nicolas Loeillot, Managing Director of LM3LABS, will present at Asia Outdoor Advertising (AOA) 2007 in Singapore on October 24th-26th, 2007.

He will talk about the Future of Outdoor Advertising which is, as you can guess, not only digital but interactive.

AOA is the most comprehensive event in this precise domain in Asia which all markets in Asia and Australia with exhibitors like JCDecaux or ClearChannel.

Aside the presentation, Catchyoo will be presented by Singapore Mass  Rapid Transit (SMRT) on their booth and in collaboration with Mosaic Solutions, demonstrating interactive signage application to public transportation environments.

The presentation slides will be posted right after the event so that they can benefit all of us in our communication about our vision of this industry.