Catchyoo’s library of FX offers the best choice for partners and customers and it is even richer today with the new Magnet FX which lets users create interactive campaigns in minutes. When users enter the interactive space millions of particles come to them. Particles can be modified in shapes, patterns, size, quantity, speed, colors, etc…
As for all Catchyoo FX, it is totally Flash free. Flash is a great technology for web but is not adapted to interactive OOH. It is complex to create, expensive, rigid. Catchyoo’s philosophy is all the opposite so that partners can concentrate on business, not on technology.
Samsung deployed interactive boothes where people can experiment the amazing interface of their phone.
Only Ubiq’window can let people experiment what it is like to use such a next gen interface: dragging icones to launch applications, intuitive keyboard, smart OK, …
The interactive booth also let user “click” buttons outside the phone screen, to get fast access to Omnia’s features like: motion sensor, optical joystick, or 5 mega pixel camera.
And people are queuing to experience this.
As touch (…and soon touchless) interfaces are to invade our daily product, Ubiq’window is a unique solution to let customers experiment in large size.
The project was driven by LM3LABS’ distributor iM3 Asia in Singapore.
Bridging e-commerce to real life retail is LM3LABS’ mission for a few years now.
The two worlds have difficulties to talk each other. On one side, tons of great digital content on servers, on the other side, shops where decisions are made, where products are purchased (whatever the e-commerce gurus may tell and write you still buy in shops).
Touchless interactivity can bridge the 2 worlds to enhance the customer experience while shopping.
In the above example the user point in the air at the apparel and receive: - contextual information (promotion movie), - complementary information (available colors), - price information and enter into a payment cycle thanks to touchless payment technology Felica (in Japan only today).
Such integration lets customer complete the purchase cycle at any time
of the day and take purchase decisions on the point of sales.
Of course, it comes with all the back office tools for advanced marketing: - usage statistics - scheduling of content - broadcasting of content - mobile site integration for continued experience on mobile phone while away from the shop.
This "augmented" shopping experience can be applied to any kind of product: apparels, cars, IT, luxury goods… Free-air interaction technology is the only solution for successful integrations between holographic images and real objects as users must have some distance from both to make the association in their eyes and mind. This is where AirStrike brings a unique value.
This is not future technology, despite it will take time to reach the shop at your block’s corner. It is available now for real life deployments to next-gen customers. Those will probably focus on differentiation and uniqueness as criteria for their decision, before they mature the ir understanding of what is "augmented shopping experience" for them and their customers.
Industry analysts comment on the forecast of the Digital Out of Home (OOH) market and they are great despite a general downturn of the worldwide economy.
We will keep some pieces from AKA’s article: " Advertisers are actively seeking out new forms of media to reach consumers", it is very shy to say this indeed! They are dying for it and this comes from the growing ubiquity of digital content, a trend that LM3LABS anticipated many years ago with the ubiquitous window, ubiq’window.
"Expect to see considerable further development of digital out of home infrastructure" and LM3LABS offer the turn-key solution for this with Catchyoo Media Channel. Today.
LM3LABS’ growth outpaces by far the growth of the market.
This is due to : - LM3LABS position on the Interactive OOH market. A sub-segment from the Digital OOH segment which leverage both the online and offline markets. - LM3LABS strategically positioned on fast growth markets: China, South East Asia, India where growth is in the 3 digit mark.
Partners, we are on the right flight…
(Photo : a F18 passing the sound wall. Credit :
Ensign John Gay, USS Constellation, US Navy)
Catchyoo innovates again with multi-D interactivity. What is multi-D?!?…
Multi-D is many things (yes!). It is navigating within the Depth of Field of the content, going deeper, passing thru the elements. It is interactively changing the angles of view of the contents. It is discovering a content which is beyond the projection size. Surprising oneself that what we discover is larger, deeper than what we initially thought.
It opens huge opportunities for brand and product promotion as users are "within" the content, and more importantly they can navigate within this content, to discover multi-dimensional universe under their feet. Now, multi-D is also an exceptional experience on walls with Catchyoo Graffiti.
