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LM3LABS and French Augmented Reality leader Total Immersion decided to go together after the Japanese and South East Asian markets.
Integrated solutions will let customers get LM3LABS’ touchless technologies like AirStrike or Ubiq’window, with Total Immersion’s augmented reality software.
The joint strategy targets Events, Interactive kiosks and online-offline publishing.
Catchyoo does not stop getting richer and richer, providing partners and customers with new opportunities of content creation.
Catchyoo comes today with a new FX: Spread.
Spread lets users be the source of particles irradiating around them.
Creation is made in minutes as Catchyoo is 100% free of Flash, a great technology for web, but very poor when multi-user interactions is necessary.
Here are 2 examples that you can also watch in HD here:
Disney Pixar Japan promote their new animation Wall-e with Catchyoo Playground.
Recently Sony-BMG used AirStrike for the launch of the new album, 魔杰座, “Capricorn”, of famous Hong Kong star Jay Chou. Sony-BMG Hong Kong’s boss also used AirStrike in association to Google Earth to present album sales in Asia.
AirStrike easily brings precise interactivity to LED walls, whatever their size and distance from the user. For instance events can be deployed using LED walls installed on building with users at the ground level.
Music from Jay Chou.
A few weeks ago TV Asahi, one of the largest TV channel in Japan, featured Catchyoo and Ubiq’window in a program focused on the Future of Advertising.
Captured lived on location by Mosaic’s AJ, Lewis Hamilton plays with Ubiq’window right before Singapore F1.
After the Tokyo experience (Shizuoka GP in 2007), Hugo Boss tap Ubiq’window again for their promotion at Singapore F1 Grand Prix which will start within 18 days.
Hugo Boss’ storefront will be up for a month and with the use Ubiq’window technology transforms the storefront into an interactive zone which allows the user to find out more about the race through behind-the-scenes clips of the drivers.
The installation made by Mosaic is covered by Marketing- Interactive magazine.
This is a quick movie of last year Tokyo installation:
Samsung Omnia’s launch campaign, ignited in Singapore, is a real hit and now expands to other countries in the region.
Here is how it looks in Jakarta, Indonesia. Users can use the touchscreen features of the phone or call special contents via the printed buttons on sides as Ubiq’window brings interactivity to non-digital elements as to any kind of digital screens.
Simulating the real feeling of the phone would have been impossible with a touch panel technology as sizes are significantly increased. Only a touchless technology could simulate the real user feeling.
