12 iMac 27″ installed with an AR application has been deployed to 12 shops of French kid apparel brand BonPoint throughout Japan.
Kids can discover contemporary artist Jean-Michel Othoniel’s work in those shops.
A deployment in collaboration with La Boite.
LM3LABS initiated a collaboration with Jean-Michel Othoniel, one of France’s most prominent contemporary artist.
The first collaboration started with Augmented Reality at the Hara Museum of Contemporary Art in Tokyo.
An “AR room” lets people, mostly kids, discover 12 major works from the artist which would be difficult to bring in the location.
Kids can discover, handle, turn and examine each work in details.
This room is complemented by a side workshop for kids where they can draw and color models they have discovered with AR.
The exhibition which is curated by Tokyo-based La Boite and sponsored by French apparel brand Bonpoint will last until March 11th, 2012 and will be followed by the same exhibition in Macao and New York. Bonpoint’s shops will be equipped with the Mac version of the AR application (the museum version runs on Linux).
The 3-month exhibition was inaugurated on January 6th by Imperial Princess Takamado and France’s ambassador, Mr Christian Masset.
If you are in Tokyo, you can get more information about the exhibition on Tokyo Art Beat web site.
If you can read Japanese, please check this blog selection:
http://www.fashionsnap.com/news/2012-01-03/jeanmichel-bonpoint/
http://www.art-it.asia/u/HaraMuseum/nxa75MDdtPX3oSHGkRlw/
LM3LABS’ team wishes you a Happy New Year !
At LM3LABS we strongly believe that 2012 will be the year of the interactive 3D, so as a greeting card we would like to explore our imagination world with you. Will you find our greetings messages in this world? (a hint, “move away from town! Take distance and watch back”)
In 2012, we wish we all will live FULLSCREEN ! So please, play this greeting card fullscreen too. RIGHT-CLICK, and “Go Fullscreen”.
Navigate in this imagination world with your mouse and keyboard arrow keys. You can use mouse + keys together.
Of course, you might have to download the Unity plug-in, no worry it is safe and we think it will be a great investment for 2012. Click on LM3LABS logo to install it.
Happy exploration, Happy 2012 !
