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Philip Morris’ Augmented Reality Campaign

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Philip Morris Japan currently run a promotion campaign using Augmented Reality.

12 couples of ladies equipped with tablet PCs wander in streets and meet with smokers to present a new Philip Morris product using Augmented Reality.

The augmented reality content is triggered by “markerless” images (there is no big black and white markers but normal pictures) and is scripted to leverage users’ actions: left tilt triggers a specific message while right tilt will trigger an other content. The 3D content uses extended graphic rendering like 3D motion, reflection, glow, etc…

Because of Japanese laws and Philip Morris’ policy only 20+ year old viewers can watch this movie. Please enquire to LM3LABS to get your password (info at lm3labs.com).

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This entry was posted on Tuesday, September 15th, 2009 at 6:34 am and is filed under Advertising, Augmented Reality, Dynamic signage. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Philip Morris’ Augmented Reality Campaign”

  1. Ooh-tv: Japan: Philip Morris Runs Augmented Reality Street Marketing Campaign with LM3Labs Says:
    September 15th, 2009 at 4:08 pm

    [...] video of the operation is visible online here. Advertise on Ooh-tv [...]

  2. Ooh-tv: Japon: LM3Labs soutient une campagne de Philip Morris intégrant de la réalité augmentée Says:
    September 16th, 2009 at 7:52 pm

    [...] vidéo de l’opération est visible ici. Annoncer sur Ooh-tv [...]

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