Archive for October, 2008

Interacting with LED walls

October 29th, 2008 Tags: , , , ,
| Posted in Advertising, AirStrike, Events, Movies | No Comments »

Recently Sony-BMG used AirStrike for the launch of the new album, 魔杰座, “Capricorn”, of famous Hong Kong star Jay Chou. Sony-BMG Hong Kong’s boss also used AirStrike in association to Google Earth to present album sales in Asia.

AirStrike easily brings precise interactivity to LED walls, whatever their size and distance from the user. For instance events can be deployed using LED walls installed on building with users at the ground level.

Music from Jay Chou.

TV Asahi about the future of advertising

October 11th, 2008 Tags: , ,
| Posted in Advertising, Business, Catchyoo, Catchyoo’s Installations　, Dynamic signage, Events, Ubiq'window, Ubiqwindow's Installations, in the news | No Comments »

A few weeks ago TV Asahi, one of the largest TV channel in Japan, featured Catchyoo and Ubiq’window in a program focused on the Future of Advertising.

They started analyze what makes us sensitive to advertising: amazement, surprise, and interactivity.
The casting went to Catchyoo and Ubiq’window because they are the perfect examples of those next-gen advertising tools: engaging people in a new relationship with brands and products outside the tiny screen of the PC or mobile.
TV Asahi picked real life examples, shooting Catchyoo installations in Parco shopping centers, one of the largest superstore chain in the world.
On the Ubiq’window side, they selected the Sony-Ericsson installation which associate transparency to touchless interactivity.
In japanese only: