Catchyoo is an official sponsor of the Run for the Cure Foundation. The Run for the Cure foundation’s mission is to eradicate breast cancer in Japan as a life-threatening disease through education, timely screening, and treatment.

Other sponsors aside Catchyoo are companies like North West Airlines,
Hilton, New Balance, Helena Rubinstein, HSBC, Morgan Stanley, Merrill
Lynch and some other world-class brands.

It is important for us at LM3, as a leader in our domain, to share what we can share to help our community.
Part of this sponsorship, Catchyoo is used in multiple locations in
Japan to raise awareness of Japanese public about the breast cancer.

Charity is not new to LM3 as some of LM3’s servers are used by Standford University’s program folding@home which simulates the folding of proteins, a simulation necessary to
understand Alzheimer, Parkinson, Mad Cow disease (BSE), and other
cancer-related syndromes.

All our partners and clients indirectly (and often without knowing) contribute to improving our world.

A cool ad from Catchyoo partners in Indonesia who rent interactive ad space in Jakarta.

There are 20 of them throughout Japan, and growing.

Parco is one of the largest department chain in Japan.

Japanese TV satellite broadcast company, SkyPerfectTV/JSAT Group,
equips their new Headquarter in Roppongi Itchome with Catchyoo in
cluster.
Catchyoo is used to communicate welcome messages, promote brands from the JSAT group and create a futuristic atmosphere to
visitors.

Catchyoo in cluster allows multiple Catchyoo to be appended together so that they create a uniform, large interactive surface.
Depending from the FX, some can be distributed on all systems.

Catchyoo in Spanish…
Whatever the language and location, kids speak the same language on Catchyoo.

This is a very good example of Offline advertising meeting Online advertising to improve brand awareness.

On last September 1st, Chanel launched a new web site http://www.mademoiselle-forever.com with a buzz strategy relying on events in 5 world capitals (Paris, London, Hong-Kong, Tokyo and New York) and a blog buzz campaign.

In each city Chanel Boutique’ show windows were brougt interactive with Catchyoo Graffiti. At the same time ambulant video-projection was made in the cities, displaying messages about the brand.

In Ginza

In Hong Kong and Paris

Offline advertising has little reach when treated separately. Online advertising’s power is not so strong for brand who are not targeting “geeks”. The right alchemy is to mix both.

You can participate to the Buzz too by embedding this Chanel banner on your blog or web site:

Here is the page to get the HTML code. And once again, visit Chanel’s Mademoiselle Forever site for more images: www.mademoiselle-forever.com.