Kuala Lumpur prestigious Craft Complex equips with Catchyoo and Ubiq’window AirStrike thanks to KL-based Alternative Advertisement.

Ubiq’window AirStrike lets visitors interact with a large screen very naturally, moving their hand in the air.

The design is inspired from NTT installation in Tokyo, the first open air interactivity solution aimed at mass market.

A similar installation was also deployed at Singapore’s Science Center.

It was early this month in Bangkok, Thailand.

The event celebrated both the 50th Anniversary of the famous Speedmaster, the Moonwatch, the one which went to the moon.
Catchyoo, with a 30 square meters surface, provided the impression of
walking on the moon and was associated to 4 educational interactive
windows triggered by the floor and telling the watch history, the moon
odyssey, Nasa and Soyuz anecdotes and presenting the range of products.

This is the report from Emotion the agency in charge of the event.

“That’s one small step on Catchyoo, one giant leap for mankind“ 

CK, Calvin Klein has launched their new IN2 perfume in Singapore with Ubiq’window.

The 3 steps event aimed at letting visitors draw what they had in their head, enter their details and eventually win tickets and Apple iPod.

The 3 events where on Orchad Road (CK Tangs Shopping
Center and Heeren
Shopping Center), the busiest shopping areas in Singapore and the club Zouk (which was ranked  #10 in World Top 50 Clubs by International DJ’s).

The project was managed by LM3LABS’ partner in Singapore iM3Asia and Make Studio.

While in France, just parking the car, going out and discovering this ubiq’window installation on the shop window next door.

This is a real estate agency equipped with a ubiq’window 120, a TV screen behind and presenting real estate properties. Very nice interface.

From this, it is easy to think that ubiq’window is everywhere in France…   ;-)

Despite it remains unrivaled, Ubiq’window is already 4 years old and the logo which was created on kids’ black board had to be refreshed a bit.

Now, we could not start from a complete white page because it is used by partners in about 35 countries.

So it was an interesting exercise to refresh while keeping the spirit.

Here is the result. We think it is more modern, and more dynamic.

Our marketing and web site will reflect this change progressively.

Japanese shopping centers giant Parco starts the deployment of multiple Catchyoo
Media Spaces throughout Japan with a first deployment in Shibuya the
busiest landmark in Tokyo.

Parco plans to use Catchyoo, and
Catchyoo Media Channel to rent the interactive spaces to advertisers in
20 of their super stores in Japan.

Who is Parco in Japan?

Parco Co., Ltd. a
division od Seibu operates
shopping centers. The operations are carried out through Shopping
center, Specialty stores, Interior design works and other stores. The
Shopping center division deals with development, operation
and management of shopping centers. The Specialty stores sell clothes,
CDs and sundry goods. It is also involved in operation of restaurants.
The Interior design division designs and maintains buildings. The Other
division provides internet related information and also hotels.

What is a Catchyoo Media Space?

A Catchyoo Media Space is an interactive network solution based on Catchyoo.
Dedicated
to advertising Catchyoo Media Spaces let operators like Parco change
the content on a daily basis, with precise scheduling wherever the
systems are installed in Japan (…and in the world).
Catchyoo Media
Spaces are possible thanks to Catchyoo Media Channel a zero hassle networking
solution which manages deployment of interactive campaigns, thru the
internet in total security.

How do they make money?

The
business model is pretty straight forward: catching, attracting passing people who
play with the advertising for an average of 5 mn, a record in the
advertising industry.
Because of this attractivity, Parco has no difficulty in finding sponsors.
Thanks
to Catchyoo’s interface, campaigns are created in minutes, at virtually
no cost. It lets Parco change campaigns by themselves, without any
Flash (…or worst!) development. Parco can accommodate any customer
request, adapt to seasons, commercial operations, and other events.

Why did they choose Catchyoo?

Leader working with Leader. More
FX than others, easier to use, low price, fast content creation, lower
cost per campaign, easier management, best of breed scheduling system,
graphical statistics, zero networking Installation, robust, stable,…
professional solution. Enough said?

Why starting from Shibuya?

Parco is a favorite haunt of Japanese 20- and 30-somethings. The Shibuya branch, with many buildings, is jam-packed
with stylish Japanese clothing, as well as CDs, books, beauty products
and food.
Shibuya is where fashion starts in Japan.

Images, movies and press releases will be published shortly.