LM3LABS had the opportunity to make an address of 40 minutes at the 6th Australian Advertising Summit in Sydney.

People from Google or MySpace were also presenting.

We focused on a very exciting subject: What Future for Interactive Advertising?

The presentation was a round-up of the lastest evolution in the Online world: Facebook, Second Life, Contextual ads etc… to shift to a very crucial point: interactive digital advertising will invade the real life: Shopping centers, billboards, tables, objects etc…

Here is a quick movie to give the general feeling of the event. It is not possible to post the integrity as it was a 1 hour presentation with Q&A.

Then this is the presentation. The presentation was done entirely with interactive movies, full screen. A kind of next gen presentation.

For this event we were assisted by our partner in Sydney CommandAustralia.