What? … the iPhone launch of course.

No we will not.

A few months ago we created this ad fro iPhone and it had a pretty nice coverage on the net.
Some figures:
- Blogs posting this video: about 400.
- Dailymotion: about 7500 views
- Youtube: arghh… not posted there!

Here it is again…

As promised, the mounted movie of Cartier LOVE charity event in Tokyo.

LM3LABS had the opportunity to make an address of 40 minutes at the 6th Australian Advertising Summit in Sydney.

People from Google or MySpace were also presenting.

We focused on a very exciting subject: What Future for Interactive Advertising?

The presentation was a round-up of the lastest evolution in the Online world: Facebook, Second Life, Contextual ads etc… to shift to a very crucial point: interactive digital advertising will invade the real life: Shopping centers, billboards, tables, objects etc…

Here is a quick movie to give the general feeling of the event. It is not possible to post the integrity as it was a 1 hour presentation with Q&A.

Then this is the presentation. The presentation was done entirely with interactive movies, full screen. A kind of next gen presentation.

For this event we were assisted by our partner in Sydney CommandAustralia.

Ubiq’window has a new web site. The new design is oriented towards transparency, easy navigation and easier access to movies, pictures and contact with LM3, where each theme is identified by a color scheme.

For the web 2.0 aristocracy it is digg.com, youtube or MySpace…

For LM3LABS, those are established, mainstream, and, pretty restricted media.
Why restricted? Because you must be in front of a screen and keyboard to interact… boooh… Just like my grand mother…

No, a New Media is a digital media which inserts into real life.

Imagine that you enter into your favorite shopping center, a virtual dog follows you… it sends message about you, about life, about him, about bargains. You interact. He interacts. "No, not on the right, on the left !". He is you guide while you shop, providing advices, joking with you, playing with other customer’s dog, creating contact between people…

THIS is what we call a new media. Contextual, Interactive, Personal.

ans THIS is what you will soon have in your shopping center next door…

Some test with our totally transparent screen.
This screen allow seamless display of content on very large surfaces. Up to 3 meters long.
We had the opportunity to test the Cartier content on this material.

Of course the projector can be positioned differently. For instance at the top.

This material allows very low power projectors. This one is 800 Lu.

Last Friday, June 8, was Cartier’s Love Day in Tokyo but also in Paris, New York (where was presented Monument to Smile), Shanghai and Moscow.

In Tokyo, the Love Day happened at famous restaurant Joel Robuchon’s Chateau in Ebisu, Tokyo.

Cartier welcomed Japan top VIPs.

Jane Birkin, the
English singer and actress who live in France, Ebizo Ichikawa, the
most famous Kabuki theater actor in Japan as well as famous Japanese
composer Sakamoto’s daughter, Miyu Sakamoto, were among the guest stars.

LM3LABS brought amazing interactive technologies to the 2 floors of the event.

On the first floor, LM3LABS equipped 6 plasma screens bringing together on the same screen Catchyoo and Ubiq’window for maximum impact. Each screen was presenting an "Ambassador" of a charity organization.

On the second floor, LM3LABS brought 2 monumental holographic screens equipped with Ubiq’window 200. The effect was completely magic as guest could use they finger to interact with Cartier’s new web and mobile web sites who were like suspended in the air.

This is an unmounted footage of the event. LM3LABS will produce an edited version in the next days.

LM3LABS was delighted to participate to such a prestigious worldwide event.

Die Hard 4.0 was launched in Osaka with Catchyoo Graffiti in theaters of the city.

Catchyoo Graffiti gives interactivity to walls and large vertical surfaces. People could discover some of the best moments of the movie but passing by the interactive walls.

Such operation are possible with minimum development thanks to Catchyoo user-friendly content creation interface.

Ubiq’window for the launch or Audi R8. By BriefAd.