Do you remember images of the Ceaucescu family… could you imagine at this time having Ubiq’window there? What a positive shift!
Ubiq’window in a Club.
Installation by LM3LABS’ partners BriefAd.

A recent study from US analysts PQ Media takes a closer look at Catchyoo market (in the US) and it confirm that we are at the right place at the time with the right weapons.

MediaPost makes an analysis of the survey.

Here it is in a nutshell:

- Alternative
out-of-home advertising (AOOH, Catchyoo’s market) is one of the fastest-growing segments of the
media industry, expanding at double-digit rates every year from 2001 to
2006 and posting compound annual growth of +22.6%.
- Advertising growth: +6% which includes OOH: +10.6% which includes AOOH (our sergment!): +27% (USA)
- Within AOOH: Ambient advertising, also called place-based media (more precisely Catchyoo) increased 14.1% in
2006 to $446.4 million (USA only).

By experiencewe know that North America is 30% of WW market. So those figs are probably true too for Asia-Pac and EMEA.

What is identified as drivers (in comparaison to traditional advertising) ? Analysts answer:

• "The perception among advertisers that these media provide high
  engagement, targeting options, proximity to point-of-sale, measurable
  impact and cost effectiveness
• Exposure to and recall of these media growing as Americans spend
  more time commuting to work, walking in urban areas, waiting in transit
  hubs, and shopping at retail outlets
• Research suggesting that the vast majority of consumers view
  alternative out-of-home media as favorable and educational
• New technology enabling companies to launch digital advertising
  platforms that generate higher revenues than the conventional formats
  they replace".

PQ Media concluded that, "Americans spend twice as much time outside their
homes and workplaces today than they did just a few decades ago…
Digital technology and creative positioning enable alternative
out-of-home media to stay in tune with today’s fragmented and
fast-paced consumer market"

We are on the right wagon! …and we might lead it.

A movie presenting Ubiq’window at NTT InterCommunication Center in Opera City, Tokyo.

This is the second season of the installation and a permanent one this time.

Visitors simply interact with the large distant screen by pointing their finger in the air. It is a "zero-learning" installation, just point and it works. As simple as that.

Applications are pretty wide: museum, venue, street advertising, events, car showroom and all locations where we need to make it BIG !!

FY2006 books are closed. LM3 multiplied its turnover by 5 over the year
2006. This is not nothing, this is just called "fast growth". And some
could call it an outstanding performance considering it was done without
any external investors. It is pure, sound, robust growth from sales.

LM3 has gained a unique position on the
interactive out-of-home marketing market and relies on selected partners to bring
best solutions to leading customers.

2007 is a very strong year
too. LM3 recruited new partners, and opens new markets like Russia,
India, Korea, Brazil, new regions in China… In addition, Catchyoo (who joined
the portfolio at mid year) is now on fast tracks, Catchyoo Media
Channel business is starting in many countries, new products and
services are in preparation to better answer our partners and
customers’ needs.

Thanks to all of you who trusted us, you have intuition.

Historical Ubiq’window’s customer, NTT DoCoMo, was again a customer last week for the launch of i-mode in Eastern Europe with Greek operator Cosmote.

Ubiq’window brought interactivity to a Sony-Erikson mock-up mobile phone.

Ubiq’window can be easily integrated in interactive funitures, mock-up and orther demo elements.

The project was managed by LM3LABS’ partner BriefAd.

Is your brain trained enough for a ‘geist’ competition… ?

Ok, ok, this one has more impact than Catchyoo… but we propose less risky stuff.

Any partner in the UK to bring Elave onto Catchyoo with the Reveal FX… ??

Some Ubiq’window images from Brief Ad.

Some images of Catchyoo at HP Mobility summit in Shanghai this week.

Not sure all visitors could understand the relationship between Catchyoo and mobility.
Here is the clue: future is made of pervasive digital content. From PC, to mobile, to… local super store.
All connected, real-time, interactive.