Catchyoo for Vista
November 30th, 2006 | Posted in Catchyoo, Movies | No Comments »
Catchyoo and Microsoft Windows Vista, nice match, isn`t it.
Archive for November, 2006
Catchyoo + Philip Morris
November 27th, 2006 | Posted in Catchyoo’s Installations , Movies | No Comments »
In collaboration with Dentsutec, a division of advertising giant Dentsu, Catchyoo was at work this week end for Philip Morris‘ Lark cigarettes in busy Shibuya, Tokyo.
Catchyoo was at the center place of the brand renewal, mesmerizing their VIP guests and press, promoting the Lark brand as an ever leading brand.
Catchyoo’s installation was customized to the limited place to provide the maximum impact with minimum installation. Low ceiling, furnitures,…it was a challenge.
Despite this promotion event was private, Catchyoo interactive space was "subtitled" with legal warnings about the effects of Tobacco. Different effects than Catchyoo’s FX here…
Interactive advertising in such events brings significant value as a brand enhancer, and its impact on guests is immediate. It always the same magic effect.
Happy customers, happy guests. Completed mission!
Smokers get the best of interactivity
November 21st, 2006 | Posted in Catchyoo, Catchyoo Interactive Table, Catchyoo’s Installations | No Comments »
Smoking in Japan is not a small thing. Investments in Tobacco advertisement are huge. It is the war of brands.
Last week, Kent (a B.A.T. brand) created a entirely new smoking area cabin on a busy Japanese highway service area.
Inside, Catchyoo iTables and Catchyoo Playground let smokers spend entertaining time while sacrifying to their addiction. The result is beautiful. Additional pictures are in Catchyoo’s Photo Album.
B.A.T. will renew the experience on December 15th in Ginza as part of a first event out of a series for 2007.
Contact distributor Koyo Industries for more information about Catchyoo integrations for B.A.T.
Medics love Ubiq’window’s touchless interactivity
November 21st, 2006 | Posted in Ubiqwindow's Installations | No Comments »
Here are some recent
installation pictures of Ubiq’window from the last
days.
Ubiq’window is used by Acuvue in Singapore’s latest (and
beautiful) shopping center VivoCity.
This is the second time the
Johnson+Johnson’s brand uses Ubiq’window. Previous version was in Taiwan.
Japanese pharmaceutical company
Banyu also used a large
Ubiq’window to present their latest products.
Larger size pics in the
Ubiq’window’s section of the photo album. Installations made by im3asia.
Citroen offers futuristic experience with Ubiq’window
November 21st, 2006 | Posted in Ubiqwindow's Installations | No Comments »
Image and customers’ perception are critical for the automobile industry. Their showrooms are the first relationships they establish with future customers.
Citroen has a tradition of innovation and their showrooms must reflect this image of innovation.
Citroen adopted Ubiq’window in their
Installation
was completed yesterday but the official opening is December 1st.
Pictures will be published at this time. Stay tuned…
The project was managed by Belinda and AJ.
Japanese giant Ito Yokado adopts interactive signage for new mall
November 18th, 2006 | Posted in Catchyoo Graffiti, Catchyoo’s Installations , Movies | No Comments »
The Japanese distribution giant, Ito Yokado, will open a new shopping mall in Osaka on November 29th with Catchyoo Graffiti as a digital signage solution in the main entrance.
The installation is a large circle shaped screen which displays interactive advertising of the brands and shops present in the mall. This configuration is possible thanks to Catchyoo custom shaping feature which lets owners define the interactive shape of their choice (a company logo, etc…).
Visitors will use their body and hands with brands as they enter into the mall.
Ito Yokado outsourced the content management to a company based in Tokyo who remotely manages contents and schedules.
Ito Yokado provides advertising shops with usage statistics on a weekly basis: how many people played with their brand.
This movie was taped before the opening of the mall. The content is not the final one.
Catchyoo serves Heineken
November 16th, 2006 | Posted in Catchyoo’s Installations , Movies | No Comments »Catchyoo is for 2 weeks serving Heineken beers at Vieshow, the best Cinema complex in Taipei. The outdoor installation can be used from 5pm to 2am.
The project is managed by Epson/Jetprint, official distributor of Catchyoo in Taiwan who also edited this nice little movie.
Zune is on the market with Catchyoo’s pricing model
November 15th, 2006 | Posted in Business, Catchyoo | No Comments »
i Pod’s competitor, Microsoft’s Zune is on the market in the US and will be soon available in Asia-Pacific and Europe.
Independently from the product about which we have no comments to make, the pricing model introduced by Microsoft is very interesting because it is the one we implemented with Catchyoo since the beginning.
How does it work?
Zune comes with a subscription of $15 per month which lets the user access as many tracks as he wants.
When the user stops the subscription, the tracks cannot be played anymore.
The benefit of this model is obviously the access to a very large choice of tracks and the opportunity to get always new stuff.
One can enjoy some music tracks all one’s life, but how many CDs do we never listen any more?
Zune also comes with a strong social twist. With Zune you can share music with other Zune owners. Sharing cost, resource, and experience is a very important aspect of the growing social/community trend, worldwide.
This is very close to Catchyoo approach.
Catchyoo FX are quite similar to music. A shopping mall’s visitors are surprised by an FX on the floor but it cannot last years, not even months and they must be surprised by always new FX each time they come back to the shopping mall.
Just like a music listener will not always listen the same tracks all his life, the Catchyoo owner cannot stick to the same FX for years, and not even months.
Catchyoo comes with a library of FX where Catchyoo owners can pick the right FX to create a new campaign.
As part of a subscription, the FX library is regularly updated with always new FX and Catchyoo owner can renew the "Wow" effect, leveraging their hardware investment.
Sharing is key.
Catchyoo also consider this sharing aspect as critical. With Catchyoo, customers can order customized FX which can then be shared with other Catchyoo owners as part of the FX library. It significantly reduces the cost for Catchyoo owners and it lets the Catchyoo community benefit from others’ great ideas and successes.
Customized development was a concept for our grand-parents when they used to go to their tailor.
The digital content industry, and Catchyoo is part of it, is heading to software rental, controlled content sharing, permanent changes.
Whatever the destiny of Zune, it is very interesting that a mass market product is launched with this approach.
It is a sign that Catchyoo is at the best of innovation in the way it approached the market and consider its user’s needs.
Zune is a brand of Microsoft. The Zune logo presented on this note is protected by Copyright laws and used to illustrate the topic of this note.
Yokoso! Welcome on board!
November 8th, 2006 | Posted in Life!, People | No Comments »
We are happy to welcome Batsuren Enkhtor in the team.
Batsuren is from Ulaanbaatar, Mongolia. After studying 3 years in Moscow and 2 years in Hong Kong, he graduated from the prestigious University of Tokyo in March 2006 with a bachelor degree in International Economics. He is fond of traveling, creative writing and bowling. He is a citizen of the world as he speaks English, Japanese, Russian, Mongolian and some Chinese.
He brings his energy to the acceleration of the business growth in the Asia-Pacific region and to push Catchyoo Media Channel and its innovative business models.
Browsing Time
November 2nd, 2006 | Posted in Ubiqwindow's Installations | No Comments »
A nice and simple Ubiq’window integration made by a reseller in Malaysia for the presentation of the bank CIMB Group
A glass panel is made interactive interactive. Secondary interactive zones are associated to dates so that users can jump from a date to an other, then browse the content thru the glass with their finger in the invisible main zone.
The content is projected on the large wall so that the result is immersive and impressive.
The content is made in Flash as Ubiq’window support most of PC applications.
The content is made in Flash as Ubiq’window support most of PC applications.
This integration is close to the NTT ICC integration where Ubiq’window is also used to browse a chronology wall.
