We had great fun last week at the Happynology Vol 1. party in Shibuya, Tokyo.
LM3LABS’s partner was presenting Catchyoo, Ubiq’window, hologaphic projection, glowing textile, 3D billboards, and some other great stuff.

All those great technologies were presented to the coolest advertisers and event people in Tokyo.

A movie of the party is on the edition bench as I write. In the meantime, here is the site of the event.

Catchyoo is adopted by DNP (Dai Nippon Printing) in association with their RFID solution.
Their brand new HQ in Gotadanda, Tokyo, has been equipped with a Catchyoo which reacts to the RFID hold by users.

This installation opens a new page in interactivity as RFID now equip many phones in Japan and are used to complete payment, open your office door or get into the metro network.

Interactive advertizing system (…and Catchyoo the first) will be able to send personalize message when individuals are recognized via their mobile phone without any actions from them. The era to personalize out-of-home advertizing is close.

Catchyoo and Ubiq’window were actively presented last week at Tokyo Big Sight by reseller GBM. Great commercial job.