People spontaneously advertise Catchyoo on YouTube. That’s cool…

Already 3 movies from the Singapore Cathay Cineleisure have been posted on YouTube.
Not Hollywood-grade of course, but it illustrates the interest from public to share about their experience of Catchyoo. The same way people share on YouTube, they talk to friends and increase the place frequentation. Movie1, Movie2, Movie3… Movie4… Movie5…

This installation in Singapore has been unveiled on last August. It is located on one of the best location in Singapore (Orchard Road) in a Cinema multiplex, owned by Cathay Cineleisure and which drains most of the Singaporean youth. This building also hosts prestigious shops like the Apple Store.

This Catchyoo is managed from LM3 in Tokyo thanks to Catchyoo Media Channel which allows easy management of multiple remote Catchyoo systems from the same desk.

The advertizing space can be rent from Belinda. A unique opportunity to raise your brand awareness right in the center of Singapore and to a very targeted segment of consumers.

A few month ago, we had a fan who advertised for Catchyoo using our movies. Ranking is great.

The color of the future is transparency.
This is what we tell our customers since 2003 and this is also the main driver for buying Ubiq’window systems. Transparent, smooth, touchless… those are the common drivers for buying Ubiq’window.
NTT DoCoMo was the first customer to adhere to this vision: "we do not want machines".
We received our new American Express Corporate cards and they are in line with our vision. "Ubiq’window Amex Card…"… now, you might leave without it.

We announce today the pre-launch of Catchyoo Interactive Balloons (call them iBalloons). This interactivity solution targets events but also public places like shopping malls. Here again the support (balloon) plus interactivity makes a unique new media which attract and engage people.
Additional movies can be found on this page.

Nojima Denki, a Japanese retails chain of IT poducts has immediately understood Catchyoo’s Media Channel’s value. They also understood what benefit it would bring to their strategic placement at Roppongi in Tokyo for an advertising business.

LM3 installed for them a Caychyoo Shop Window which reacts to people speed, direction and gesture.

Nojima Denki created a media subsidiary company to manage the rent of this space. This company is called Medipon The first customer is NTT DoCoMo (a LM3’s first in many projects…).

The installation is remotely managed from Yokohama, Nojima’s HQ,
using Catchyoo Media Channel’s unique capabilities to deploy and
control remote Catchyoo installation.

The system use Catchyoo’s scheduling capabilities and report with statistics about passing people.

Here is the translation of the Nikkei article which was published on September 16th, in the paper edition.

"Advertising images change according to people’s motion

Nojima Denki at Roppongi Tokyo

Pictures change according to passing people’s motions. This is such an advertising system that has been unveiled at Roppongi Crossing in Tokyo on September 15 (see Picture). It is made from a screen installed on Nojima’s shop, a retail chain of IT products. Infra-red sensors track the direction, speed and motions of passing people in a range of 3 meters from the screen.
Developped by a French start-up, this is the first permanent installation of this kind of system in Japan. The first advertising sponsor is NTT DoCoMo. The advertising content shows moving mobile phones which follow people. Roppongi Crossing has a strong advertising value with about 10 millions passing people per month. " 

This installation perfectly illustrates the business opportuniy opened by Catchyoo Media Channel which enables interactive advertising as a full time business. NTT DoCoMo’s first is not by chance either. It shows that big brands seek interactivity to engage people and "make the difference".

The installation is visible 24/24 at Ropponggi Crossing in front of the famous Almond Cafe and Vodafone/SoftBank shop.

Other coverage from the Japanese Press:

- Yahoo Japan

- ZDNet Japan

- ITMedia

We had great fun last week at the Happynology Vol 1. party in Shibuya, Tokyo.
LM3LABS’s partner was presenting Catchyoo, Ubiq’window, hologaphic projection, glowing textile, 3D billboards, and some other great stuff.

All those great technologies were presented to the coolest advertisers and event people in Tokyo.

A movie of the party is on the edition bench as I write. In the meantime, here is the site of the event.

Catchyoo is adopted by DNP (Dai Nippon Printing) in association with their RFID solution.
Their brand new HQ in Gotadanda, Tokyo, has been equipped with a Catchyoo which reacts to the RFID hold by users.

This installation opens a new page in interactivity as RFID now equip many phones in Japan and are used to complete payment, open your office door or get into the metro network.

Interactive advertizing system (…and Catchyoo the first) will be able to send personalize message when individuals are recognized via their mobile phone without any actions from them. The era to personalize out-of-home advertizing is close.

Catchyoo and Ubiq’window were actively presented last week at Tokyo Big Sight by reseller GBM. Great commercial job.

Egypt pavilion at Aichi Universal Exposition is now a permanent installation in Japan. Panasonic has been mandated for the audio-visual project and has naturally used Catchyoo for the floor animation of this new museum.

Discussing
with Microsoft people they refered me to the recently launched Live
Search "By the way Nicolas, we launched Live Search yesterday…".
Naturally I type Catchyoo in the search box and find a web site from
Panasonic which covers Catchyoo and Ubiq’window. I never found it with
Google before.
Live Search is cool and better. Microsoft people are cool guys and
Panasonic makes a great job too !!
Pana’s web site (Panasonic distributes Catchyoo and Ubiq’window in Japan).

Also discovered with the new search engine this article on ZDNet Japan on an event jointly made with SGI Japan in last June.

Live Search

A Japanese company called AITIA-web presents Ubiq’window at NTT ICC. We have never heard from them but… thank you for the advertising anyway.